When someone uses the phrase “selling WordPress plugins” they usually mean the typical business model of developing a product, marketing it to potential customers and then selling licenses and downloads of the plugin for fun and profit.
WordPress developer Brant Calder thinks the same way but then he takes things in a different direction. Brant builds his WordPress plugins and then, after doing some early marketing and sales groundwork, sells the entire business on the popular web site marketplace Flippa.
Brant has repeated this process successfully four times in the last year and a half. He was willing to answer some of my questions about his work, the ups and downs of development and how he feels after making a big sale but having to leave his work behind.