As a WordPress plugin developer, user data tracking and analysis has always been of interest to me. Of course, there’s a lot of legwork involved with setting something like that up and when time is an issue features like this fall to the wayside.
If you are interested in improving your understanding of your user and customer base then checking out Wisdom, a WordPress plugin offering user analytics, would be a good place to start.
Gareth Harris, the man behind Wisdom, took some time to answer my questions about his plugin. He talks about the technical challenges of creating Wisdom, the importance of content marketing for his business and offers his thoughts on plugin pricing and the WordPress marketplace as a whole.