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When someone uses the phrase “selling WordPress plugins” they usually mean the typical business model of developing a product, marketing it to potential customers and then selling licenses and downloads of the plugin for fun and profit.
WordPress developer Brant Calder thinks the same way but then he takes things in a different direction. Brant builds his WordPress plugins and then, after doing some early marketing and sales groundwork, sells the entire business on the popular web site marketplace Flippa.
Brant has repeated this process successfully four times in the last year and a half. He was willing to answer some of my questions about his work, the ups and downs of development and how he feels after making a big sale but having to leave his work behind.
Meta Box is simple on the surface: it lets WordPress users and developers quickly construct custom meta boxes and fields. There are other plugins on the market that do the same thing but Meta Box is interesting to me because of its large install base, variety of premium extensions and it’s Vietnamese developer.
Tran Ngoc Tuan Anh, from Hanoi, is the man behind Meta Box and he was very kind enough to sit down and answer my questions about his successful plugin. We talk about pricing in bundles, how his customers help inform him on matters ranging from pricing to which extension he should build next and more.