Manage Advertisements on WordPress Sites with Advanced Ads

Manage Advertisements on WordPress Sites with Advanced Ads

Thomas Maier developed Advanced Ads to be the leading advertisement management plugin available on the WordPress platform. He used his own personal need for a better solution to spark development of the plugin and how his creation is being used on over 40,000 web sites and that number is growing every day.

Thomas was nice enough to take the time to answer my questions about the origins of Advanced Ads, working with an add-on based revenue model and the future of the plugin. He also offers up some great advice about the most important piece of his business that he puts the most effort into each day.

Continue reading

Filed under: Interview

Google Analytics in WordPress with Analytify

Google Analytics in WordPress with Analytify

Muhammad Adnan runs a company, WPBrigade, that offers a handful of WordPress related services and products. One of those products, Analytify, is the subject of this interview.

Analytify is a Google Analytics integration plugin for WordPress that offers incredibly beautiful reports and charts about your website’s traffic. It differs from many completing plugins through its attractive interface and easy to understand data displays.

I had questions for Adnan about how he set Analytify apart through design, the background on the plugin’s development and how its success has impacted his business and other WordPress products.

Continue reading

Filed under: Interview

WordPress Podcasts for Developers

WordPress Podcasts for Developers

With the announcement this week that the Apply Filters podcast was calling it quits I thought it would be nice to compile a list of several other WordPress podcasts that are suited for developers.

There are so many good podcasts out there for entrepreneurs, designers and programmers. I wanted to highlight WordPress podcasts that concentrate on business issues and things that come up working in the WordPress ecosystem.

I’ve also collected sponsorship information when it’s available in case any of you are interested in marketing opportunities for your plugins.

Continue reading

Filed under: WordPress

How to Sell Your WordPress Plugin Business

How to Sell Your WordPress Plugin Business

My recent interview with Brant Calder led me to start thinking about the various marketplaces and sites that would help you find a new owner for your WordPress plugin.

For a lot of WordPress developers, building and selling a plugin is a long term game that can sometimes be a slow march towards success. Unfortunately, success doesn’t always find everyone and there comes a point when an exit strategy is the best way to not only rid yourself of an unsatisfying project but also try and get some kind of return on your investments of both money and time.

On the flip side of that sad story, many WordPress developers have built very successful businesses around their plugins but eventually seek a change. Selling your plugin business at the height of its prosperity is a great way to get a sizeable influx of income while at the same time keeping your project alive in new hands.

I’ve put together a list of sites that you can use to try and find new ownership for your WordPress plugin. These sites range from the very small, perfectly suited for tiny plugins, to very large marketplaces geared towards businesses with proven track records looking for big purchase prices.

Continue reading

Filed under: WordPress

Improve WordPress Site Search with SearchWP

Most WordPress users, either working for clients or just building personal web sites, have probably walked away from the search experience less than impressed.

Jonathan Christopher, the developer behind SearchWP, was one of those people and he decided to do something about it. His plugin takes the basic functionality of WordPress’ search and improves upon it in a number of ways. SearchWP supports searching e-commerce details, PDFs and documents, custom fields, taxonomy terms and more.

Jonathan took the time out of his schedule to answer my questions about building a business around extending a core WordPress feature, the importance of customer feedback in developing his product and what comes next for SearchWP.

Continue reading

Filed under: Interview